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Michael Cooper

TMEIC Corporation

Michael Cooper

  • 35 years in international trade specializing in market entry and sales
  • Years of experience in working with and negotiating large multi-year greenfield manufacturing projects with Chinese SOEs and private companies
  • Has worked extensively with US, European and Asian multi-national partners to secure large scale projects and ensure successful execution
  • Has also worked for small and medium sized companies so understand the additional difficulties they encounter when doing business overseas without a large multi-national company behind them

Michael Cooper is Marketing Director at TMEIC Corporation in Roanoke, VA, a joint venture between Toshiba and Mitsubishi Electric of Japan and formerly known as TMGE Automation Systems which included GE Energy as a minority partner in the company. Michael oversees the company’s global market entry, new product development and marketing efforts in and has over thirty years of experience doing business around the world and in particular in China and Asia. He was one of the first fifty US graduate students sent to China to study and do research following normalization of diplomatic relations between the two countries in 1979 and subsequently lived in Hong Kong having served as managing director of the Far East subsidiary of a German machine builder.

Michael has a B.A. in Modern Chinese History from Rutgers and an M.A. in Asian Studies and an M.B.A. in Marketing and International Commerce from Seton Hall. He currently serves as Vice-Chairman of the Virginia-Washington, D.C. District Export Council under the US Department of Commerce and lives in Forest.

Michael has organized and participated in DEC sponsored educational events throughout the Commonwealth is ready to share his knowledge and experience with DEC and USDOC clients, particularly those interested in entering new markets in China and South-East Asia and need advice or support in getting started and avoiding pitfalls